Cookie Policy
Last updated: October 2026
This page lists every cookie and browser storage item Namelette uses. Namelette is operated by SEO Rank SERP LLC; see our Privacy Policy for how we handle personal data.
Strictly necessary cookies
These make the site work: sign-in, security, keeping your purchases unlocked and remembering your cookie choice. They can't be switched off in our settings, but you can block them in your browser (some features will stop working).
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
__Secure-authjs.session-token | Namelette | Keeps you signed in to your optional account. | 180 days | Cookie (HTTP-only) |
__Host-authjs.csrf-token | Namelette | Protects the sign-in form against cross-site request forgery. | Session | Cookie (HTTP-only) |
__Secure-authjs.callback-url | Namelette | Returns you to the right page after signing in. | Session | Cookie (HTTP-only) |
nl_unlock | Namelette | Remembers which products you bought on this device so they stay unlocked. | 400 days | Cookie (HTTP-only) |
nl_consent | Namelette | Stores your cookie choice (analytics on or off). | 180 days | Cookie |
nl_region | Namelette | Records whether your country needs opt-in consent, so we can ask before any analytics cookie is set. Holds only a one-letter code, not your country or IP. | 1 day | Cookie |
Storage on your device
Most of our tools run entirely in your browser and save your work in local or session storage on your device. We don't read it from our servers, and it's never used for tracking. Clearing your browser's site data removes it.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
namelette-unlock, namelette-demo-unlocks | Namelette | Remembers purchases (or demo unlocks) so paid tools open without reloading. | Until you clear it | Local storage |
namelette-favs | Namelette | Your favorite names. | Until you clear it | Local storage |
namelette-owner, namelette-voter | Namelette | Random tokens that let you manage shortlists you share and keep one vote per browser on shared name polls. | Until you clear it | Local storage |
namelette-winner | Namelette | The name you picked as your winner, shown in My names. | Until you clear it | Local storage |
namelette-personalization, namelette-kit-details, namelette-shower-games | Namelette | Details you entered to personalize reports, the Baby Kit and printables. | Until you clear it | Local storage |
namelette-signups | Namelette | Remembers the newsletter signups made in this browser, so we don't ask again. | Until you clear it | Local storage |
namelette-claimed, namelette-sync:* | Namelette | Avoids repeating account sync and purchase-claim checks during a visit. | Until you close the tab | Session storage |
Analytics cookies (optional)
With your permission we use Google Analytics 4 to see which pages and tools help people. In the EU/EEA, the UK and Switzerland these cookies are set only after you choose “Accept all” or turn on Analytics. Elsewhere they're on by default and you can opt out. A Global Privacy Control signal from your browser counts as opting out. While analytics is off, Google receives only cookieless, consent-denied signals that can't identify you across visits. Google Signals, ads personalization and other advertising features are turned off. Details: how Google uses cookies.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors to count visits and usage. | 2 years | Cookie |
_ga_G7KSFH9JX9 | Google Analytics | Keeps session state for our Google Analytics 4 property. | 2 years | Cookie |
Third-party sites
We don't use advertising cookies. Checkout happens on Stripe's own page (checkout.stripe.com), where Stripe sets cookies for payments and fraud prevention under Stripe's cookie policy. Google sign-in runs on Google's pages. Product links and images in some blog posts go to Amazon, which may set its own cookies when you click through (see Amazon's cookie notice).
How to control cookies
- Use Cookie settings (also in the footer of every page) to accept or reject analytics at any time. Rejecting deletes our Google Analytics cookies.
- We ask again after six months.
- Turn on Global Privacy Control in your browser to reject analytics automatically.
- Block or delete cookies and site data in your browser settings, or install the Google Analytics opt-out add-on.
Questions
Use our contact form.